Logo & Brand Identity
The Trailscape logo reflects the idea that a trail is more than a path — it's an experience. Three trees, illustrated in simple line art, stand within a West Coast forest, with a path leading through them to symbolize movement, connection, and discovery.
Inspired by the concept of a "trailscape" as a broad zone of movement, the design captures the moments, memories, and relationships formed along the way. The three trees also represent community: people brought together through shared experiences in nature.
Rooted in the spirit of Comox, the logo embodies connection, exploration, and the stories we share — on the trail and over a great beer.