Destination Snow Website
It all starts with a great logo
Brad Johnson Creative created the branding for Destination Snow - 'BC's largest group skiing and boarding tour specialist' in 1999, and our relationship is still going strong. Recently we completed a complete redesign of their corporate website that includes increased functionality, a trip creator, and more!
Destination Snow approached us in the summer of 2006, with a request to completely overhaul their website. Although a fairly effective website was in use, it did not have any CMS functionality, search engine optimization, or custom features such as an online trip builder, news feed, snow report and the ability to create online flyers for new custom trips.
The Specification Document
After meeting with the team at Destination Snow, we identified the requirements, and created a rough site map and specification document for the new website. We documented the process of creating a new trip in the proposed online trip creator, as well as provided costing to ensure that the project was within the client's budget. Owner Cameron Mein, had decided to use a reputable search engine optimization firm - 6S Marketing, to provide input as to how to best optimize the content for the web.
Full Speed Forward
After the client had approved the specification document, costing and initial mockups, we geared up to get the project completed by an aggressive July deadline. Web programmer Alan put in tons of extra hours to get the site functioning just the way Destination Snow required.
Guides Anyone?
Destination Snow was so impressed with the site's functionality, they decided to add additional features late in the project to allow them to dynamically list available trips to their large database of guides. Guides can log in and see a list of trips that they can work. Each guide simply identifies which weekends/trips they are available for, and the Destination Snow admin group gets auto generated emails to notify them of guide availability.
This system works well in tandem with the trip creator, and has streamlined the guide notification process to date.
What's Next
Upcoming enhancements this year for Destination Snow are additions to the guide portion of trips and creation of the Destination Tours (summer ) portion of the website. Also designs for product clamshells that will appear in Costco Canada and in the US.
-> View Site
"Thanks" again for all your hard work on our new web site. It looks great!
Your creative input and completion in a timely manner is very much appreciated.
C & C Destination Tours Inc.
DBA Destination Snow
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